[stevex]

Does URL play a vital role in indexing with specific keyword? Is it necessary to have keyword in the URL in order to get indexed quickly and at good positions?

[webcreations]

It is important to include search engine friendly URLs for each of your pages.

[WooServers]

URL plays very important role in SEO. URL must contain keywords because it will help to increase ranking of the site easily. If URL contains keywords and title of the page then it will become easy to promote that website in short duration.

[Blaine]

Google doesn't actually mention that it would be an effective technique for urls to have the same keywords .It would have a slight advantage over some websites in the serps. But then again a lot of websites doesn't have the exact keywords in their urls but still get a good position in the search results.

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